Reflections on the Development of a Social Media Policy: Loblaws

• Author: John O'Reilly
• Pages: 203-205



ReectionsontheDevelopment

ofaSocialMediaPolicy

LOBLAWS

JohnOReilly*

A T H EB A L AN C E BE T W E E N P RO MO T I ON 

A ND P R OT E C T IO N O FT H E B R A ND 

Loblawshasundertakentheprocessofdevelopingasocialmediapolicy

whichwil lapplyto all corporateemployeesuniona ndnonunionIn

termsoftheprocess weveundertakenin developingapolicywehave

acommieewithvariousstakeholdergroupsinthebusinesspa rticipat-

ingWehavelegalobviously wehavemarketi ngwehavepeople

frombrandsfromPRTheprocesshasbeenunderwayforafewmonths

duringwhich thefocu softhe policyha sshifted fromin itiallya policy

whichwouldcontrolorrestrictwhatouremployeesdidonsocialmedia

Astheproc esshasu nfoldeditsnowseenatleastasmuch asawayof

promotingourbrandandourbusinessandencouragingourcolleagues

todothat

Thedilemmaremainswhetherthefocusshouldbethepromotionof

thebrandversuspr otectionoft hebrandAndthed ilemmaismorevex-

inggivent hesizeofou rworkforcewithmostofou remployees

beingunionizeda ndworkinginstores

Intermsofthepolicywehaveacorporatestandardlimitingpolicies

totwopages Neverthelessour policyw illencompass thesa meissues

astheTDpolicy

 JohnOReillyisVicePre sidentLegalCounselLa bourRelationsandHum an

ResourcesforLoblaws

 SeeChapter