Reflections on the Development of a Social Media Policy: Loblaws

AuthorJohn O'Reilly
Pages203-205

ReectionsontheDevelopment
ofaSocialMediaPolicy
LOBLAWS
JohnOReilly*
A T H EB A L AN C E BE T W E E N P RO MO T I ON 
A ND P R OT E C T IO N O FT H E B R A ND 
Loblawshasundertakentheprocessofdevelopingasocialmediapolicy
whichwillapplytoallcorporateemployeesunionandnonunionIn
termsoftheprocessweveundertakenindevelopingapolicywehave
acommieewithvariousstakeholdergroupsinthebusinessparticipat-
ingWehavelegalobviouslywehavemarketingwehavepeople
frombrandsfromPRTheprocesshasbeenunderwayforafewmonths
duringwhichthefocusofthepolicyhasshiftedfrominitiallyapolicy
whichwouldcontrolorrestrictwhatouremployeesdidonsocialmedia
Astheprocesshasunfoldeditsnowseenatleastasmuchasawayof
promotingourbrandandourbusinessandencouragingourcolleagues
todothat
Thedilemmaremainswhetherthefocusshouldbethepromotionof
thebrandversusprotectionofthebrandAndthedilemmaismorevex-
inggiventhesizeofourworkforcewithmostofouremployees
beingunionizedandworkinginstores
Intermsofthepolicywehaveacorporatestandardlimitingpolicies
totwopagesNeverthelessourpolicywillencompassthesameissues
astheTDpolicy
 JohnOReillyisVicePresidentLegalCounselLabourRelationsandHuman
ResourcesforLoblaws
 SeeChapter

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