Reflections on the Development of a Social Media Policy: Loblaws
Author | John O'Reilly |
Pages | 203-205 |
ReectionsontheDevelopment
ofaSocialMediaPolicy
LOBLAWS
JohnOReilly*
A T H EB A L AN C E BE T W E E N P RO MO T I ON
A ND P R OT E C T IO N O FT H E B R A ND
Loblawshasundertakentheprocessofdevelopingasocialmediapolicy
whichwillapplytoallcorporateemployeesunionandnonunionIn
termsoftheprocessweveundertakenindevelopingapolicywehave
acommieewithvariousstakeholdergroupsinthebusinessparticipat-
ingWehavelegalobviouslywehavemarketingwehavepeople
frombrandsfromPRTheprocesshasbeenunderwayforafewmonths
duringwhichthefocusofthepolicyhasshiftedfrominitiallyapolicy
whichwouldcontrolorrestrictwhatouremployeesdidonsocialmedia
Astheprocesshasunfoldeditsnowseenatleastasmuchasawayof
promotingourbrandandourbusinessandencouragingourcolleagues
todothat
Thedilemmaremainswhetherthefocusshouldbethepromotionof
thebrandversusprotectionofthebrandAndthedilemmaismorevex-
inggiventhesizeofourworkforcewithmostofouremployees
beingunionizedandworkinginstores
Intermsofthepolicywehaveacorporatestandardlimitingpolicies
totwopagesNeverthelessourpolicywillencompassthesameissues
astheTDpolicy
JohnOReillyisVicePresidentLegalCounselLabourRelationsandHuman
ResourcesforLoblaws
SeeChapter
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