Social Network Recruiting: What Are the Implications of This New Hiring Model?

AuthorMary Beth Currie
Pages75-93

SocialNetworkRecruiting
WHATARETHEIMPLICATIONS
OFTHISNEWHIRINGMODEL
MaryBethCurrie*
TheuseofsocialmediaintherecruitingprocessisanewtoolTodate
thereisadearthofcaselawinOntarioconsideringtheextenttowhich
anemployermaysafelyutilizesocialmediaintherecruitmentprocess
Howeverthesamelegalframeworkthatappliestobricksandmortar
recruiting wi ll continue to applyto th is new tool Sowh ile employ-
ersmayutilizesocialmediaintherecruitingprocesstodrawfroma
broaderpoolandtodeterminewhichcandidatesbestttherolemore
accuratelytheyalsoneedtobeawarethattheyfaceagreaterriskofhu-
manrightschallengesparticularlyiftheyscreenoutcandidatesbased
onthedigitalndingsearlyintheprocess
The statistics reported below make it clear that t here is an explo-
sivegrowthinsocialmediabackgroundcheckingofpublicinformation
aboutcandidatesduringtherecruitmentprocessThoseemployerswho
areengagedinsuchareviewneedtoimplementandconsistentlyfol-
lowaprocessthatiscarefullydesignedtocomplywithapplicablepri-
vacyhumanrightsandotherstatutesthatgovernthecollectionanduse
ofthedigitalinformation
* MaryBethCurrieispartnerandcoheadofEmploymentServiceswithBenne
JonesLLPShealsowritesacolumnforTheOccupationalHealthandSafetyCompli
anceReport
MBC
AWHATISSOCIALMEDIA
ThereseemstobenoonedenitionAlistofthirtydenitionsprovided
by a variety of social media marketi ng and PR professionals can be
found at this link hpheidicohencomsocialmediadenitionO ne
denitionincludedisthefollowing
Socialmediaisacollectionofonlineplatformsandtoolsthatpeople
use to share content proles opinion s insights experiences per-
spectivesandmediaitselffacilitatingconversationsandinteractions
onlinebetweengroupsofpeople
SocialMediaistheplatformtools
SocialNetworkingistheactofconnectingonsocialmediaplat-
forms
SocialMediaMarketingishowbusinessesjointheconversationin
anauthenticandtransparentwaytobuildrelationships
TheOceofthePrivacyCommissionerofCanadadenesSocialNet-
workingSitesSNSsuchasFacebookLinkedInandMySpaceinthis
way
ASNSisawebbasedservicethatprovidesawayforuserstointeract
withanonlinecommunityornetworkofpeoplewithacommoninter-
estegfriendsfamilyrecreationalinterestsetcSNSallowindividual
userstoconstructapersonalprolewithinthewebsitespecifyalist
ofotheruserswithwhomtheyhaveaconnectionandviewtheirlist
ofcontactsinadditiontothecontactsofotherusersonthesiteIndi-
vidualsonSNScaninteractwithoneanotherusingemailinstantmes-
sagingservicesorlesharing
BHOWISSOCIALMEDIAUSEDINTHE
RECRUITMENTPROCESS
Overthepastfewyearsmanyrecruitershavestartedtoleveragesocial
networkingsitestosourcetalentandbuildrelationshipswithindivid-
ualswhomayonedaybecandidatesOthersuseittoverifyinformation
providedbythecandidateduringtherecruitmentprocessWhatseems
clearisthatuseofsocialmediabyemployersinrecruitmenteortsis
exploding
 DenitionbyDoreenMorandigitalandsocialmarketingstrategist
 Onlinewwwprivgccaresourcefsdsneasp

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